Promotions via mobile is distinct from other promotional activities since the subscribers profile, spending patterns and other demographic details are known here, thereby enabling better positioning and targeting of a marketing campaign. Also, a mobile phone is always with its user ensuring a higher chance to grab his/her attention.
Mobile-based advertising provides huge opportunities for advertisers to offer discounts, run contests, distribute prizes all this to a select set of subscribers. Promotions Manager brings forth all these capabilities and with its simple-to-use web GUI, it can be easily leveraged by Mobile Operators and Brand Owners to launch marketing campaigns to mobile subscribers.
- As soon as Promotions Manager is installed on a system with specific configurations, the Administrator can start creating, modifying, launching promotion campaigns on platforms as diverse as SMS, MMS (includes video clips) and WAP
- The solution is based on J2EE distributed architecture and can be integrated with different network elements, servers and gateways over standard interfaces
- Subject to network capabilities, Promotions Manager is Capable of sending thousands of messages per second (ranging from 10 to 5000 TPS)
- The solution has different modules for Application Management, User Management, Billing, MIS and Project Management
- A unique platform offering the option to dispatch campaigns over SMS or MMS or WAP
- Enables the Administrator to schedule campaigns for launching in the near future
- Provides the facility to add / edit / delete users OR cancel / re-schedule campaigns, anytime before the actual launch date and time
- Facility to generate various MIS reports based on the details logged
- A flexible and scalable solution that be easily customized to incorporate any feasible change in the future