A YOUNG technology start-up based in Ahmedabad Net4Nuts Limited — has tied lip with leading Internet Service Provider (ISPs) from South-east Asian countries for it new middleware technology, Avtaar.

The companies, with which it has entered into alliances include Jaring, Indonet and KSC, the respective ISPs from Malaysia, Indonesia and Thailand, which have over five lakh consumers each. It is now in the final stages of negotiations with some cellular operators in the same region for Avlaar.

The solution developed by the two year old company is expected to rake in $ 1 million for the company. A middleware is a technology which enables the application to integrate chosen features of diverse technologies like a mobile phone and on internet, and integrates them for customised needs.

Mr. Chirag Patel, the founder of Net4Nuts, explained that Avtaar is a Universal Resource Management (URM) tool (a coinage of the company) which extracts information based on the users' preferences and needs and delivers them across diverse digital platforms. "The middleware is a cross functional technology – an information and content delivery mechanism cutting across diverse platforms ranging from mobile phones and interment to Interactive Voice Responder (IVR) and fax," he said.

For instance, the mobile phone alerting the consumer automatically every time a particular script touches a certain point, or the internet user getting a periodic snapshot of preferred content like stock quotes, e-mail, credit cards and relevant news.

Personalised content aggregation, service integration, intelligent alerts and commerce facilitation services are the various usages of Avtaar, which would include messaging, banking and financial transactions, schedulers, calendar, traveling and delivery of preferred content.