WSPs for mobile phones
With Avtaar, integration comes easy. It enables access of any information (anytime, anywhere) through your mobile phones at the cost of an SMS. WSP uses a set of SMS requests that are simple, easy to remember and user friendly to access online information without being connected to the Internet. For WSPs, it is a ready to deploy solution with no major addition to infrastructure cost. But to the consumers, the convenience is enormous. The Avtaar servers are maintained by Net4nuts. When the user makes a request at his URM interface, Avtaar will retrieve the data from the Internet using the user’s detailed login and accedes to the request using XML feeds or any other protocol of the client’s choice. This is a revenue sharing model where the cost is distributed as per a preset norm.
OSPs for ISPs
Value-added services have reached a stagnation point. With Avtaar, the user can configure his requirement to just one instance and use a host of services at one go. This also helps the user make the ISP’s homepage his default page, which not only attracts revenue by way of advertisements but also converts it into a delivery channel. It also can integrate existing services of service providers with complementary third party services, facilitating information flow among digital resources. For online service providers like mtnsms or sms.ac or efax, uReach, the platform will be a big leap. But the leap will be more prominent for horizontal portals like Yahoo, Rediff and others.
Basic telephony for TSPs
This is the market in which India has made remarkable progress. The telephone has become a basic necessity now rather than a luxury. Avtaar enables Internet connectivity through a normal telephone line without a separate source for integrating information from the Internet. This is where the service provider can score over its competitor. With giants like Bharti and Reliance in the fray to enter the market already dominated by BSNL, these types of services will decide the behavior of the new consumers.
Neha Patel, marketing manager of Net4nuts believes that the service providers have only provided the service but not the awareness to use them. "That is why a majority of Internet users does not know what POP mail or SMTP is. The same goes for mobile users who do not know what a message center is," she says.
But Chirag Patel believes that the services, if advertised properly, can become extremely popular. In fact, he believes that even if just 500 people use the Avtaar platform, service providers can break even in nine months.
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